TREK NEWS

Trek bicycles is more than just an industry standard. Through their program called 1 World 2 Wheels, TREK is finding ways to encourage people to use bicycles for transportation and also recreation.

This initiative is not all talk; recently a massive grant was given to FREIKER Inc., a Colorado based non-profit whose purpose is to make bicycling to school easier and more routine for children across the country. Freiker stands for "FREquent bIKER".

"With Trek's support we'll be able to expand into more communities
across the country resulting in more riding, fewer car trips and healthier kids," said Zach Noffsinger, Freiker's Exec. Director.

"This is exactly the sort of program 1 World 2 Wheels is proud to support." noted Trek's Director of Advocacy, Rebecca Anderson. "It gets kids riding, provides measurable results, and energizes the school community. I've seen it work and it's terrific."

In other philanthropic news Trek recently announced their title sponsorship of the TREK Women's Triathlon Series. A series of races around the country aimed at providing a fun, non-intimidating atmosphere for beginner to experienced woman triathletes. With events planned in a dozen markets, TREK anticipates nearly 25,000 athletes during this first year.

The spokeswoman for the series is hall of fame triathlete, CEO of Heart Zones USA and author of 22 books on Triathlons and fitness, Sally Edwards.

"I’ve dedicated my life to encouraging women to become more physically active; to use triathlons as a means of achieving their life goals, I am so proud to be joining this series with Trek and to take our efforts to a whole new level." Edwards noted.

These types of sponsorships and grants are just a few of TREK's efforts to integrate cycling into Americans' daily lives. Bicycles are already the main source of transportation in several European countries. The culture that surrounds the two wheeled phenomenon is slowly becoming a mainstream fixture. It is refreshing when a mammoth corporation like TREK is reaching out to the community financially.

An ardent compassion for the sport and for people is what has driven the company from it's early days in a dilapidated barn in Wisconsin to becoming a Tour de France champion that now dominates all areas of cycling.

The rarity of corporation mixed with thoughtfullness is something not to be overlooked.